Selected Work

Hello Pampers Apps

I developed a suite of 3 highly popular apps for Pampers, one of the world's top twenty brands. The lead app was downloaded 2.5 million times during my tenure and I oversaw it's global rollout and localization into 14 countries. Mashable said it was "one of six branded apps on the cutting edge of innovation."

SMAC - Mobile Messaging Platform

I founded the startup and oversaw development of this mobile messaging platform. The company was later acquired by Disney.

SMAC, or “Short Mobile Animated Communicator” allowed users to send short animated SMS-like messages on their mobile phones. It was consistently a top ten service on Holland’s largest mobile carrier KPN, was rolled out in France and Belgium and did trials in on Sprint and Verizon in the US. I oversaw all elements of production and marketing.

Dubai, The Centre of Now

I led the teams developing this highly interactive website promoting the world's largest building, the Burj Khalifa, and the massive "Downtown Dubai" development surrounding it.

Terminator "Dark Discover" ARG

I helped create this popular online alternative reality game for Fox's "Terminator: Sarah Connor Chronicles" TV series. It was nominated for special mention by the Webbys, one of the campaign’s viral videos got 1.2 million views, and the show received the highest opening-night ratings of any television program in three years.

Mobile Voter - SMS Voter Registration

Responding to low voter turnout among young people, I co-founded this 501(c)3 non-profit, Mobile Voter. Our product let users register to vote by simply sending a text message from their mobile phone (more specifically, the user texts a CSC, Mobile Voter determines the appropriate district and then mails the correct forms to the user to sign and send back).

Mobile Voter received the Wireless Innovation Award from the wireless industry’s trade organization, CTIA. A single campaign, funded by the MacArthur Foundation, the Pew Charitable Trust and George Washington University’s Graduate School of Political Management registered over 70,000 new voters in 3 months.

Nike - Playstation Home

Nike was looking for a way to reach out to consumers who were heavy online gamers and enthusiastic participants in online communities. We created a virtual environment for Nike in Playstation’s “Sony Home” virtual world project (my company, Millions of Us, was also chosen to be Sony Home’s exclusive North American developer) that featured mini-games, celebrity guest appearances and Nike apparel.

At left: an unpopulated walkthrough of the space.

VH1 - First Person (animated pilot)

I produced this groundbreaking animated television pilot created almost entirely in Adobe AfterEffects for VH1.

Monsters vs. Aliens ARG

I produced this online alternative reality game for DreamWorks' animated feature Monsters vs. Aliens. We created a fake websites, crashed science fiction conventions and movie premieres and embedded secret clues in other websites, a Super Bowl ad and within the film itself. The series logged hundreds of thousands of visitors and created fans from top science fiction blogs like io9 to none other than the CEO of the Weekly World News, who sent a fan letter.

Cisco - Explorable Online 3D Model

For this project for Cisco and Palomar West, the largest healthcare provider in Southern California, we created an online 3D model of a hospital Palomar West had just broken ground on. The model was built up from the original site blueprints and users were able to wander from room to room and see many of Cisco’s healthcare initiatives in action - such as telepresence, robotic operating rooms and RFID-enabled medical tags.

The Space Bar Videogame

I was hired by Rocket Science Games and Sega to turn around production of this PC game created by Steve Meretzky and Ron Cobb. Meretzky is a seminal game designer named one of the industry’s “25 Game Gods” by PC Gamer Magazine. Ron Cobb is an artist and Hollywood production designer best known for creating the alien creatures in the Star Wars’ cantina scene and as production designer on “Alien” and “Aliens”.